
1、從外看:簡潔幹淨
藥yao店dian門men麵mian像xiang一yi個ge人ren的de麵mian子zi,重zhong視shi的de不bu多duo。為wei了le讓rang客ke戶hu對dui產chan品pin有you一yi個ge全quan麵mian的de了le解jie,通tong過guo良liang好hao的de外wai觀guan設she計ji,首shou先xian,藥yao店dian應ying製zhi作zuo一yi塊kuai醒xing目mu的de招zhao牌pai(連鎖門店一般會根據總部的要求統一製作),招牌上應體現出藥店的企業文化、經(jing)營(ying)定(ding)位(wei)和(he)特(te)點(dian),讓(rang)顧(gu)客(ke)一(yi)目(mu)了(le)然(ran)。比(bi)如(ru)一(yi)些(xie)小(xiao)區(qu)內(nei)的(de)社(she)區(qu)藥(yao)店(dian)和(he)單(dan)體(ti)藥(yao)店(dian)開(kai),可(ke)以(yi)聯(lian)係(xi)小(xiao)區(qu)的(de)名(ming)字(zi)而(er)取(qu)名(ming),既(ji)方(fang)便(bian)顧(gu)客(ke)記(ji)憶(yi)也(ye)親(qin)切(qie)。其(qi)次(ci),藥(yao)店(dian)櫥(chu)窗(chuang)作(zuo)為(wei)展(zhan)示(shi)藥(yao)品(pin),吸(xi)引(yin)顧(gu)客(ke)眼(yan)球(qiu)的(de)“窗口”,shejidejianjiedafang,meitianqingxi,ranggukecongdianwaiyongmingliangdechuanghuheganjingdecanzhuo,jiunengganzhiyaodiandeneibuhuanjing。disan,yaofangneibuzhuangxiuyaojiandanshiyong,qiangmianhetianhuabanyingyibaiseweizhusetiao,zuodaoganjingzhengjie,dimiankepushangjingjiunaiyongdecizhuan,fangbiangukexingzou。tongshi,zai
藥店裝修時還應考慮商店的防火和防盜功能,安裝必要的消防器材,增加藥房的安全係數。
2、收銀台:功能豐富
收銀台作為所有顧客最終的“集結地”,在zai視shi覺jiao策ce劃hua時shi當dang然ran不bu能neng掉diao以yi輕qing心xin。收shou銀yin員yuan應ying安an排pai在zai門men口kou的de門men口kou,但dan考kao慮lv到dao小xiao藥yao房fang收shou銀yin員yuan不bu能neng太tai小xiao,所suo以yi第di一yi件jian事shi時shi做zuo的de規gui劃hua視shi力li是shi不bu會hui影ying響xiang客ke戶hu的de訪fang問wen。第di二er是shi應ying力li求qiu幹gan淨jing整zheng潔jie,並bing配pei備bei必bi要yao的de防fang盜dao係xi統tong。第di三san是shi要yao充chong分fen利li用yong。除chu了le出chu納na工gong作zuo崗gang位wei銀yin網wang上shang、信用卡機、yaopinbaozhuangtaiwandeng,haikeyikaolvzaisanfangshouyintaishezhizhinengguanggaopai,shouyintaiyekeyizuoweiqiangshangdezhongdianguanggaodianmianbuju,zaishouyinyuandedingbukeyishezhiyixiebiaoqian,yixiezhuyaoshangpintishiguanggaozaishouyintaidebianshang,keyizailishezhiyixiehuodong,fangyixielipinhuogaomaolishangpindeng。
3、店堂內:合理擺放
貨架是藥店展示商品的主要工具。小藥房可以選擇5層結構,長0.9米,貨架高度為1.6mi,genjuyaodianshijiyingyonghelibuju,huojiazhijiandejulishiyuanze,kehubuxuyaodunxiaceshenxuanzeyaowu。zaihuojialiangduankeyianzhiduantou,yilairanghuojiakanqilaibaomanmeiguan,erlaikeyizengjiachenliemianji。zaihuojiaweizhideshejizhong,yaodianyinggenjuyaopindefenleihefenleiguanlideyuanzelaiqubiechenlie。birujiangyaopin、保健品、非處方藥等分開陳列,並將沉重、易碎商品放置於貨架底層,高毛利品種、暢銷品種放置於貨架的黃金位置(大約在顧客視線水平位置上下浮動兩層)。確保貨架間商品流暢流動,不讓顧客感到擁擠,影響購物心情。
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